Barnum effect in personality assessment

In this Youtube Video (Copyright Derren Brown), you will see how easily people can be convinced by personality readings, even when the information is not unique to them. Derren demonstrates how general statements can feel highly personal, introducing you to the concept known as the Barnum Effect. By experiencing this first-hand, you will gain a better understanding of why people often believe in the accuracy of things like horoscopes and how this relates to psychometric testing in the workplace.